We Are YouCanBookMe

Since 2008, we’ve been solving scheduling challenges, starting with our first app, WhenIsGood. YouCanBookMe was launched in 2011 and is a self-funded, profitable, privately-owned company.

We take pride in being product-driven and customer-focused. Our platform is designed for teams of all sizes, and we love partnering with them to streamline their scheduling.

We’re good at what we do—some of the biggest names in our industry use and endorse our tool, and our customers truly appreciate the value we bring.

Despite our success, we’ve remained deliberately small, agile, and fully remote. We may be a tiny company, but we’re making a big impact.

Today, YouCanBookMe is the scheduling solution of choice for over 17,000 customers, and we’re proud to be ranked among the Top 100 software companies by G2. Recently, we’ve been acquired by Capacity (capacity.com), an AI-powered support automation platform that helps customers automate omnichannel support, reduce costs, drive revenue, and enhance experiences. Our advanced scheduling capabilities will now help Capacity users boost efficiency and unlock new opportunities with an all-in-one system. Together, we’re serving over 19,000 customers globally.

Email Marketing Manager (Contract, Remote)

🔹 Contract: 12-month contractor role (40 hours per week)
🔹 Location: Fully remote (Must have at least 4 hours overlap with EU working hours)
🔹 Potential for long-term employment

About the Role
We are seeking an experienced Email Marketing Manager to lead our email marketing strategy and execution. This role is pivotal in driving product adoption, engagement, and conversion through targeted email campaigns. You will manage all aspects of email communication, from product updates and newsletters to onboarding workflows and lead nurturing.

This is a 12-month contractor role with the possibility of long-term employment.

Key Responsibilities

• Email Campaign Management: Plan, create, and execute email marketing campaigns, including product updates, ad hoc emails, monthly and weekly newsletters, and webinar invitations.
• Workflow Automation: Develop and optimize automated workflows for onboarding, cancellations, lead nurturing, win-back campaigns, and customer engagement.
• Strategic Planning: Align email marketing initiatives with business objectives, ensuring campaigns contribute to revenue growth and customer retention.
• Cross-Functional Collaboration: Collaborate with product, customer support, finance, and design teams to ensure timely and relevant messaging.
• Content Creation: Write compelling, conversion-focused copy in US English for all email campaigns.
• Design & Execution: Use HubSpot for email creation, segmentation, and automation (HTML knowledge is a plus, but not required). Design emails using templates and incorporate graphic assets from the design team.
• A/B Testing & Optimization: Conduct A/B testing on subject lines, CTAs, and content variations to optimize engagement and conversion.
• Analytics & Reporting: Track and report on key metrics (open rates, CTR, conversion rates) to continuously enhance email performance.

Key Objectives & Challenges

• Increase conversion rates for free users transitioning to trial and trial users moving to paid accounts.
• Improve user engagement and reduce churn by enhancing product adoption and education.
• Maintain high email deliverability and engagement while managing a large-scale email database.

Skills & Experience Required

Essential Skills

• 4+ years of experience in email marketing, ideally within a SaaS or software environment.
• Proven experience managing large-scale email databases.
• Strong proficiency with email marketing automation tools (preferably HubSpot, but others accepted).
• Excellent copywriting skills focused on conversion and engagement.
• Strong analytical skills, with the ability to report on and optimize campaign performance.
• Ability to plan and execute email strategies aligned with business objectives.
• Attention to detail in campaign segmentation, scheduling, and execution.
• Experience with A/B testing and performance optimization.
• Proficiency in Canva or similar tools for basic visual content creation.
• High energy, a positive attitude, and a curious mindset, with a strong willingness to learn and dive deep into our products.

Nice-to-Have Skills

• Basic HTML knowledge for email formatting.
• Experience with HubSpot lists, workflows, and automation.
• Understanding of SaaS customer journeys and lifecycle marketing.

Soft Skills & Attributes

• Highly Collaborative: Able to work across teams and gather input from stakeholders.
• Attention to Detail: Ensure accuracy in segmentation, personalization, and delivery timing.
• Project Management: Capable of managing multiple campaigns and deadlines effectively.
• Creative & Strategic Thinker: Able to craft engaging messaging while considering the broader strategy.
• High Energy & Optimism: We are looking for someone proactive, enthusiastic, and eager to learn.

Location & Working Hours
This role is fully remote but requires at least 4 hours of overlap with UK working hours.
We welcome candidates from Europe, North America, and Central America.

How to Apply
📩 Email your CV to jobs@youcanbook.me with the subject line: Email Marketing Manager Application.

Please include your current location and salary expectations, and feel free to attach examples of previous email campaigns you’ve worked on.

We look forward to hearing from you! 🚀