ROLES & RESPONSIBILITIES:

The mission of the position is leading Cross Border Ecommerce Pediatric brand strategy, social media & campaign activation to drive total business result.

Three Main Responsibilities:

50% – Lead CBEC pediatric portfolio strategy (including infant milk and kids’ nutrition), independently lead brand and EC campaigns and social media execution.

30% – Prepare annual brand plan, communication strategy, lead all assets preparation and content strategy.

20% – Connect with regional and affiliate marketing teams, and closely work with cross functions (sales, supply chain, R&D, medical, etc.) for overall brand management.

Major Responsibilities/Activities:

• Lead the total brand strategy & annual brand plan, take responsibility as the brand owner, in charge of the brand A&P, market share target and business result delivery.

• Independently lead campaign for CBEC Pediatric Nutrition (Pediasure & Similac). Lead full year marketing campaign strategy and calendar across main touchpoints to drive business related ROI metrics.

• Keep abreast with the latest trend in the online/e-commerce channel. Keep close contact and good relationship with marketing key counterparts at B2C platforms to understand their latest strategy and tactics.

• Supervise & track the execution and KPIs of the marketing activities, lead the weekly and monthly tracking and give insightful comments with clear next steps.

• Work closely with affiliates local country marketing team & regional marketing team to ensure adapting the latest strategy, and share back the CBEC latest progress and result.

• Continuously optimize and test on new campaign approach based on historical learnings, new market and consumer trends and data-driven experimentation.

8． REQUIREMENTS:

Industry experiences:

• Great marketing sense with strong brand strategy capability; Proven capability in independently leading brand campaigns and delvering results; FMCG or beauty or Mum&Baby category experience will be plus.

Position experiences:

• At least 7 years working experience in brand marketin, with digital marketing background is preferred.

Language Skills：

• Exellent communication with Mandrine and English is must.

Computer Skills:

• Familiar with office soft ware

Mobility:

• Able travel based on business request.

Certificate Required:

• No specifie requirement

Other Special requirement:

• The general mindset needed for this position are:

• Work independently and creatively

• Strong entrepreneurship and ownership ownership

• Result driven

• Accountability

• Learning agility

• Team work

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com