Are you a driven and creative professional ready to elevate your marketing career? BRC Group is looking for an ambitious Marketing Specialist, Digital & Web to join their high-performing Marketing Team. This position offers the perfect opportunity to combine your strategic thinking, graphic design expertise, and digital marketing skills while contributing to an innovative and dynamic environment.

About the Role

As a Marketing Specialist, you will play a pivotal role in supporting Tayco and BRC, working under the guidance of the Director of Marketing and Communications. Your responsibilities will focus on developing, executing, and monitoring digital marketing campaigns, optimizing website performance, and creating visually appealing designs for various marketing materials. Collaborating with the Marketing Specialist, Content Creation, you will help refine strategies and meet performance goals.

This role aligns perfectly with individuals who share BRC Group’s core values: Ownership, Efficiency, Progressiveness, and Enjoyable Experiences.

Responsibilities

Strategic Thinking

• Develop and execute lead-generation campaigns, drip marketing, gated content, and product promotions.
• Analyze campaign performance using analytics tools to ensure goals are met.
• Create compelling marketing collateral to enhance the Tayco and BRC brands.
• Stay updated on online marketing trends to refine program efficiency and effectiveness.

Digital and Graphic Design

• Design captivating graphics for digital and print materials, such as brochures, social media posts, and presentations.
• Collaborate with the Content Creator on visuals for email campaigns and infographics.
• Support the production of Tayco’s Look Book and update pricing materials for both brands.

Web Optimization

• Lead SEO initiatives, including keyword research, on-page optimization, and link building.
• Manage and update websites for optimal user experience and functionality.
• Conduct detailed client data analysis and generate insightful reports.
• Create new website pages while maintaining seamless navigation and design consistency.

Additional Support

• Assist marketing and sales teams at events and tradeshows.
• Provide graphic design support for various projects, including Woodlore initiatives.
• Conduct keyword gap analyses to boost search engine rankings for Tayco and BRC websites.

Qualifications

• Bachelor’s degree or equivalent in marketing, advertising, sales, or business administration.
• 3–5 years of B2B marketing experience, with a focus on graphic design, digital marketing, and SEO.
• Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Familiarity with MS Office, Salesforce, and basic knowledge of HTML, CSS, XML, and CMS (an asset).
• Strong organizational and interpersonal skills with attention to detail.
• Ability to work independently, adapt quickly, and meet tight deadlines.
• Energetic, self-motivated, and results-oriented mindset.
• Excellent writing and communication skills, including advertising scriptwriting.

Benefits

• Salary Range: $55,000 – $60,000.
• Comprehensive health and vision benefits after 3 months; dental coverage after 6 months.
• Career development opportunities in a supportive, inclusive environment.
• Active Social Committee and Inclusion, Diversity, Equity, and Accessibility Committee.
• Collaborative and innovative company culture.

This is your opportunity to grow your career, make an impact, and thrive in a supportive environment. Apply now to become a part of BRC Group’s exciting journey!