$48/hr Web Content Writer in ON, Toronto, Canada, 2025

If you are a talented writer with expertise in SEO and digital content creation, this opportunity might be perfect for you. Our client, a leading organization in the education sector, is seeking a Web Content Writer to join their Digital Experience Team. This 12-month contract focuses on platform development, site migration, and delivering high-quality, optimized content.
The role is based in the west end of Toronto, Canada, and follows a hybrid work model. This allows professionals the flexibility to work remotely while attending onsite sessions as needed.
About the Role
As a Web Content Writer, you will play a crucial part in shaping the digital presence of our client. The role emphasizes crafting compelling, SEO-driven web content and supporting broader content needs. Your work will directly contribute to improving site performance, enhancing user experience, and aligning the brand’s identity across digital platforms.
Key Responsibilities
In this role, you will have the opportunity to make a significant impact through a variety of tasks, including:
Content Creation and Optimization
- Develop engaging web content, including headlines and messaging, that reflects the brand’s identity and resonates with target audiences.
- Shape cohesive narratives across digital platforms, maintaining consistency in tone and style.
SEO Strategy Implementation
- Conduct comprehensive SEO research and keyword planning to identify opportunities for content optimization.
- Write and refine meta tags, descriptions, and other SEO elements to improve search rankings and drive organic traffic.
Digital Asset Management
- Utilize photo, audio, and video editing tools to enhance content presentation.
- Align content with design, layout, and branding requirements to ensure a visually appealing and functional digital presence.
Technical Collaboration
- Work closely with developers to maintain and enhance content management systems (CMS), particularly Drupal 10, Drupal multisite, and Acquia Site Studio.
- Manage tasks efficiently using Microsoft Azure DevOps and other project management tools.
Qualifications and Skills
To excel in this position, you should bring a mix of technical expertise and creative talent. Here are the key qualifications and skills:
SEO and Content Expertise
- Advanced knowledge of SEO techniques, including technical optimization and keyword integration.
- A proven ability to plan, structure, and deliver high-quality, engaging content.
Technical Proficiency
- Hands-on experience with CMS platforms, with a preference for candidates familiar with Drupal.
- Familiarity with tools such as Microsoft Azure DevOps for task management.
Creative and Analytical Skills
- Strong skills in photo, video, and audio editing to support digital storytelling.
- A keen eye for design, layout, and branding alignment.
- Excellent problem-solving abilities, including root cause analysis and solution development.
Communication and Collaboration
- Exceptional written and verbal communication skills to effectively convey ideas and strategies.
- Experience working in agile environments and collaborating across teams.
Preferred Experience
- A background in higher education is highly desirable but not required.
Why This Role is Perfect for You
This role is ideal for individuals who excel in creating SEO-driven content and thrive in collaborative, fast-paced environments. If you enjoy tackling challenges, optimizing digital experiences, and contributing to impactful projects, this position offers an excellent platform for growth.
The hybrid work model provides flexibility, allowing you to balance remote work with onsite collaboration as needed. Additionally, the 12-month contract ensures stability and the chance to develop expertise in a cutting-edge digital team.
How to Apply
To apply for this exciting opportunity, ensure you have an updated résumé and portfolio of your SEO and content creation work. Prepare a cover letter highlighting your relevant experience and skills, specifically focusing on:
- Your expertise in SEO-driven content.
- Your technical skills with tools like Drupal and Microsoft Azure DevOps.
- Any experience in higher education or similar industries.
Send your application to the designated email or job portal provided in the official job posting. Be sure to follow all instructions, including any required file formats or additional documents.
Good luck! This role is your chance to join a dynamic team and make a significant impact in the digital education space.