Our vision is to build loved brands, done sustainably, for a better-shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. We are looking for people who have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have brand management and/or marketing in consumer-packaged goods and beverage experience.

The Coca-Cola Marketing Director will support the Coke ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing Lead in developing a vision and growth strategy for our Meals Platform:

Responsible for developing and co-leading with Global and OU network the Meals Platform for Coca-Cola Trademark (CCTM).

• Support the CCTM Lead in developing Long Range Planning (LRP) and Annual Business Planning (ABP) CCTM vision and strategic direction, and creation of quarterly business reviews and reports

• Work with counterparts across Global, OU and Bottler networks to help develop and execute cohesive brand/category strategy and efficient consumer/shopper end-to-end engagement plan

• Work with Human Insights to define category insights, consumer segmentation and shopper segmentation strategies by channel/occasion.

This role will not have formal direct reports but requires leadership skills to lead our growth agenda in capturing Meals Occasions in ASP OU, and the ability to engage with a large network of colleagues across TCCC, especially the Frontline Marketing (FLM), Integrated Marketing Experience (IMX), Commercial, bottlers, and global leads.

What You’ll Do for Us

• Create ASP vision and strategic direction for the Coke and Meals.

• Drive exponential growth by stewarding the brand portfolio and leading iconic programs

• Scale programs across ASP, with local relevance.

• In partnership with FLM, optimize Direct Marketing Expenditure (DME) resource allocation, marketing effectiveness and efficiency.

• Orchestrate engaging campaigns/initiatives to grow revenues and weekly+ drinkers.

• Accountable for overall engagement of the Coke team and inspiration of the OU and bottlers

Qualifications & Requirements

• Significant marketing experience (8+ years) with direct experience with brand strategy work.

• Experience working with cross-functional teams.

• Comfort with and understanding of consumer, business analytics and human insights.

• General management (P&L) experience and business commercial acumen are needed.

• Ability to develop brand and category strategy, deep consumer understanding.

• Ability to communicate, influence, and work with many stakeholders

• Ability to work in agile project-based teams.

• Must be comfortable with change and complexity.

• Multi-Geography experience or multi-country experience preferred.

• Ability to develop and communicate innovative approaches to marketing strategy and build buy-in across key internal stakeholders.

Skills:

Media Planning; Leadership; Creative Process; Marketing Goals; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitor Analysis; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management; Team Management

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.