Senior Product Marketing Manager (Remote) — Toggl Work

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We’re seeking a highly motivated Senior Product Marketing Manager to join the Toggl Work team, our newest product aimed at transforming People Operations. This is a unique opportunity to shape the future of a product designed to save our users time, money, and stress.
The ideal candidate will have experience developing and executing user acquisition strategies in a SaaS environment, with a strong focus on customer onboarding, user engagement, experimentation, data-driven decision-making, and process development. If you're someone who thrives in building from the ground up and can take charge of growth strategy while managing the challenges of a new product launch, this could be the perfect role for you.
Salary: €60,000 annually
Location: Anywhere in Europe
About the Team
We are a global team of 130+ passionate individuals working from over 40 countries. We hire globally and allow you to work locally—from the heart of London to a beach outside Rio de Janeiro or a peaceful village near Florence. Every few months, we meet up somewhere in the world for quality team time. We place a huge emphasis on trust, and we measure outcomes rather than the work itself. Our values drive our results.
The Role
Toggl Work is the newest addition to the Toggl suite, focusing on expense management, invoicing, budgeting, reporting, and workforce operations.
As Senior Product Marketing Manager, you will play a pivotal role in defining and executing Go-to-Market (GTM) strategies with a focus on acquisition, onboarding, engagement, and retention. You’ll identify target audiences, craft compelling messaging, and lead strategic initiatives that position Toggl Work as the go-to solution.
This role involves owning key KPIs, collaborating cross-functionally, and optimizing the customer journey for measurable success. Experience with people operations tools is a strong plus.
Key Responsibilities:
- Lead Go-to-Market strategies, owning acquisition KPIs and co-owning onboarding, retention, and engagement KPIs with the Product Manager.
- Identify and onboard high-value audiences to maximize user growth and engagement.
- Refine onboarding processes and customer journeys to ensure smooth and seamless user experiences.
- Collaborate with Product, Marketing, and Sales teams to drive retention and engagement metrics.
- Conduct market research, competitive analysis, and experimentation to continuously optimize growth strategies.
About You
We’d love to hear from you if:
- You’re excited about launching new products and have a deep understanding of the SaaS landscape.
- You’re a versatile generalist who can adapt to the evolving needs of an early-stage startup.
- You’re a self-starter with the ability to manage complex projects and see them through to completion.
- You have experience in customer success or user acquisition roles, especially in SaaS.
- Experience in the people operations software industry or familiarity with people operations tools is a strong advantage.
- You have a proven track record of creating and executing successful GTM strategies focused on customer acquisition and retention.
- You’re data-driven, comfortable working with KPIs, and able to make informed decisions.
- You thrive in environments where you can build and iterate on processes quickly.
Benefits:
- Freedom to work your way: Choose when and how much you work; we focus on results.
- Paid Time Off: 24 days of paid vacation per year, plus your local holidays.
- Team-Building Meetups: In-person team meetups (expenses covered).
- Paid Sabbatical: 4-6 weeks paid sabbatical depending on tenure.
- Equipment Budget: €2,500 laptop budget, renewed every 3 years.
- Home Office Setup: €2,000 for your home office, plus €300 annually after 3 years.
- Co-working & Internet Support: €3,000 annually for co-working space or home internet services.
- Training & Development: €4,000 per year for workshops, courses, and conferences.
- Wellness Support: €2,000 annually for physical and mental health tools or services.
- Tools for Success: Support for any tools or equipment you need for your work, including eyeglasses if needed.